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For those who are unfamiliar with Gary Vaynerchuk, I suggest watching this video three times—once to take in the size of his personality, a second time to really listen to what he is saying, and a third to really, really listen to what he is saying.
To make it easier, here are some key points he hits upon about the social media game. For those just getting out of the gate, I’ve added some clarifying points and suggestions…
• Don’t Wait. This is one of Gary’s most insistent points here and elsewhere. While you stall, your competition is getting in the game and learning about new ways to attract eyeballs.
• Anticipate Trial & Error. This might seem like common sense, but unless you’re hiring devoted social media staff or engaging a social media agency (like Chris Brogan’s New Media Labs), it is almost certain you will have to experiment before you find the right social media approach for your business.
• Build a Presence. Make yourself visible. You can’t perform at the open-mic if you’re not on the list! Show up early, secure your place, then you can play. This is what Gary means when he talks about “growing into it” and
• Listen In. When Gary and other social media experts talk about “getting into” the conversation, what they’re really saying is: listen up! This takes us back to the first bullet. But it’s also important to learn how others in your industry are competing in the social media arena. You’re bound to discover approaches you like and those you don’t. The idea then: build and strategize accordingly.